About Us
Meet our world-class, multi-disciplinary team pushing the boundaries of experience design.
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
CEO & Co-Founder
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
CEO & Co-Founder
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
CEO & Co-Founder
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Bio
Usman Basharat
Head of Finance & Operations
Bio
Usman Basharat
Head of Finance & Operations
Bio
Usman Basharat
Head of Finance & Operations
Julianna is a product designer with a background in business and product management. She specializes in user experience and product strategy, bringing clarity to complex problems and designing thoughtful, usable products. Her work focuses on technology that strengthens human connection and real-world impact.
Julianna Udvari
Product Designer & Design Lead
Julianna is a product designer with a background in business and product management. She specializes in user experience and product strategy, bringing clarity to complex problems and designing thoughtful, usable products. Her work focuses on technology that strengthens human connection and real-world impact.
Julianna Udvari
Product Designer & Design Lead
Julianna is a product designer with a background in business and product management. She specializes in user experience and product strategy, bringing clarity to complex problems and designing thoughtful, usable products. Her work focuses on technology that strengthens human connection and real-world impact.
Julianna Udvari
Product Designer & Design Lead
Mike is an imaginative marketer who blends analytical thinking with artistic vision to create strategic, results-driven work. He thrives on collaboration, seeks new challenges, and approaches every project, whether behind a camera or a campaign, with curiosity, creativity, and dedication.
Mike LeClair
Marketing Specialist & Content Creator
Mike is an imaginative marketer who blends analytical thinking with artistic vision to create strategic, results-driven work. He thrives on collaboration, seeks new challenges, and approaches every project, whether behind a camera or a campaign, with curiosity, creativity, and dedication.
Mike LeClair
Marketing Specialist & Content Creator
Mike is an imaginative marketer who blends analytical thinking with artistic vision to create strategic, results-driven work. He thrives on collaboration, seeks new challenges, and approaches every project, whether behind a camera or a campaign, with curiosity, creativity, and dedication.
Mike LeClair
Marketing Specialist & Content Creator
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Meg Choi is the Sales and Corporate Client Manager at Secret City with 25+ years of experience in sales and customer experience. Known for her friendly, people-first approach, she specializes in crafting unforgettable group experiences and loves helping guests turn ideas into memorable adventure.
Meg Choi
Sales & Corporate Client Manager
Meg Choi is the Sales and Corporate Client Manager at Secret City with 25+ years of experience in sales and customer experience. Known for her friendly, people-first approach, she specializes in crafting unforgettable group experiences and loves helping guests turn ideas into memorable adventure.
Meg Choi
Sales & Corporate Client Manager
Meg Choi is the Sales and Corporate Client Manager at Secret City with 25+ years of experience in sales and customer experience. Known for her friendly, people-first approach, she specializes in crafting unforgettable group experiences and loves helping guests turn ideas into memorable adventure.
Meg Choi
Sales & Corporate Client Manager
Patrick’s career began with interactive Flash websites, sparking a passion for blending design and technology. After earning an MBA and diving into startups, he is now a Senior Product Designer at Meta, focusing on AI and Spatial Computing. Based in Toronto, he loves building tools like Figma plugins and creating immersive audio adventures, believing that real-time collaboration can revolutionize how we interact with the world.
Patrick Keenan
Technical Advisor & Co-Founder
Patrick’s career began with interactive Flash websites, sparking a passion for blending design and technology. After earning an MBA and diving into startups, he is now a Senior Product Designer at Meta, focusing on AI and Spatial Computing. Based in Toronto, he loves building tools like Figma plugins and creating immersive audio adventures, believing that real-time collaboration can revolutionize how we interact with the world.
Patrick Keenan
Technical Advisor & Co-Founder
Patrick’s career began with interactive Flash websites, sparking a passion for blending design and technology. After earning an MBA and diving into startups, he is now a Senior Product Designer at Meta, focusing on AI and Spatial Computing. Based in Toronto, he loves building tools like Figma plugins and creating immersive audio adventures, believing that real-time collaboration can revolutionize how we interact with the world.
Patrick Keenan
Technical Advisor & Co-Founder
Looking for your next dream job?
We’re always looking to meet talented creatives, designers, producers, builders, and puzzlers. Check our careers page for opportunities.
Looking for your next dream job?
We’re always looking to meet talented creatives, designers, producers, builders, and puzzlers. Check our careers page for opportunities.
Our Mission
Make playful experiences that bring people together around shared stories in unexpected places.
Our Vision
Everyone plays a part in an epic story.
It started with an empty room
From our roots as the originators of escape rooms in Toronto to exploring castles, tunnels, villages, forts, digital spaces, and the high seas:
