Everyone plays a part in an epic story

Epic experiences are crafted by ruthless principles.

Everyone plays a part in an epic story

Epic experiences are crafted by ruthless principles.

Everyone plays a part in an epic story

Epic experiences are crafted by ruthless principles.


Clarity comes from making principled decisions. Principled decisions come from discernment. Discernment comes from prioritized goals. Prioritized goals come from understanding our values.



We place people at the heart of our design process. We strive to create experiences that speak to the heart and minds of our participants. We consider the unmet needs and desires of our audience in every aspect of our design, ensuring that everyone can fully engage with our immersive experiences. We believe in fostering human connections, encouraging social interaction and playfulness, and creating shared memories that bring people together.

Location-Based Immersion

We believe in the power of immersion to transport players to extraordinary worlds. We design environments, narratives, and interactive elements that seamlessly blend the physical and digital realms, blurring the lines between reality and fantasy. Through captivating storytelling, cutting-edge technology and experience centric design, we create immersive experiences that ignite the senses and the imagination.




Stories are at the heart of everything we create. We embrace the art of storytelling to engage, captivate, and emotionally connect with our players. We craft rich, layered narratives and characters with depth and dimension. Our stories inspire curiosity, evoke a sense of wonder, and challenge players to uncover hidden truths, unravel mysteries, and embark on epic quests.


We design experiences where players have the opportunity to wander, and explore while having a clear mission or objective. Every Secret City Adventure is crafted to provide players with a clear purpose, challenging them to overcome obstacles, solve puzzles, solve a mystery or achieve specific outcomes. Through quests, we create engaging and rewarding experiences that motivate players to push their limits and engage more deeply in the moment.




We believe in the power of magic to enchant and captivate our players. We infuse our experiences with elements of surprise, wonder, delight, and even comedy in order to create magical moments that transport players to an epic story beyond imagination. Whether it's unveiling hidden secrets, encountering fantastical creatures, or witnessing extraordinary events, we aim to create experiences that spark a sense of childlike wonder and make the impossible feel within reach.


We empower people with agency, allowing them to become active participants in our experiences. We value the freedom of choice and the ability to shape one's own direction. Our experiences provide meaningful decision points, branching narratives, and interactive challenges that allow participants to influence the outcome and shape their personal journeys. We believe in the transformative power of agency, empowering players to author their own narratives within the experience.




Our ultimate goal is to create transformative experiences that have a lasting impact on players. We aim to spark moments of awe, inspire a change of mind, and foster a sense of curiosity. Our games have the potential to challenge assumptions, broaden perspectives, and build connections. By inviting players on transformative journeys, we strive to create experiences that transcend the everyday, to leave a lasting impression.


Evoke excitement, play and a sense of joy; ensuring that every element, from gameplay mechanics to narrative, strives to captivate and entertain users, leaving them with lasting, memories of the experience. People should walk away saying “I can’t believe it. That was so fun.”


Ready to step in?

Connect with us to discuss your next big idea.