Services

Jack of all trades, master of some.

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We’ve made many of them.

When you’ve been building and grinding for over a decade, you fumble and fail but learn and learn to learn. We’ve done it so you shouldn’t have to. Let us share our trove of experience and expertise with you and save you some sweat.

What we do

UX Research
Product & UX Design
Interaction & Game Design
Writing & Development
Fabrication & Sourcing
Set Dressing & Building
Branding
Social-First Content
Media Buying
Organizational Design
Recruiting & Hiring
Training & Operations

UX Research
Product & UX Design
Interaction & Game Design
Writing & Development
Fabrication & Sourcing
Set Dressing & Building
Branding
Social-First Content
Media Buying
Organizational Design
Recruiting & Hiring
Training & Operations

How we do it

We're people-centred

Secret City starts with empathy — putting ourselves in other people’s shoes. We spend time getting to know what drives people, what holds them back, and what needs they may not even realize are still unmet.

We trust the process

The double diamond design process is a way of structuring creativity around real needs. It starts by opening up — listening deeply, observing carefully, and exploring the ways people think, feel, and experience the world. Then narrow in and focusing on the needs that are most urgent and meaningful.

First principles thinking

When weighing the trade-offs in the iron triangle of quality, speed, and resources, we choose quality. We value excellence and making direct impact on people’s experience. Speed can help us deliver faster and resources set our limits, but valuing quality determines whether our work resonates.