About Us
Meet our world-class, multi-disciplinary team pushing the boundaries of experience design.
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
Managing Director & Co-Founder
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
Managing Director & Co-Founder
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
Managing Director & Co-Founder
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative Production
Bio
Usman Basharat
Head of Finance & Operations
Bio
Usman Basharat
Head of Finance & Operations
Bio
Usman Basharat
Head of Finance & Operations
Julianna is a Product Designer specializing in user experience and product strategy. Over the course of her career, she has collaborated with teams across various domains, from early-stage startups, established to tech companies, and everything in between. Bringing a principled yet playful touch to every project, Julianna creates designs that spark genuine connections. A true Cancer who's a total homebody. Trying to perfect her spicy margarita recipe. Will shush you if you talk during a movie. Can't do a cartwheel.
Julianna Udvari
Product Designer & Design Lead
Julianna is a Product Designer specializing in user experience and product strategy. Over the course of her career, she has collaborated with teams across various domains, from early-stage startups, established to tech companies, and everything in between. Bringing a principled yet playful touch to every project, Julianna creates designs that spark genuine connections. A true Cancer who's a total homebody. Trying to perfect her spicy margarita recipe. Will shush you if you talk during a movie. Can't do a cartwheel.
Julianna Udvari
Product Designer & Design Lead
Julianna is a Product Designer specializing in user experience and product strategy. Over the course of her career, she has collaborated with teams across various domains, from early-stage startups, established to tech companies, and everything in between. Bringing a principled yet playful touch to every project, Julianna creates designs that spark genuine connections. A true Cancer who's a total homebody. Trying to perfect her spicy margarita recipe. Will shush you if you talk during a movie. Can't do a cartwheel.
Julianna Udvari
Product Designer & Design Lead
Bio
Mike LeClair
Marketing Specialist & Content Creator
Bio
Mike LeClair
Marketing Specialist & Content Creator
Bio
Mike LeClair
Marketing Specialist & Content Creator
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Kaitlyn has always been drawn to creativity, inspired by hands-on adventures around the GTA. By age ten, she dreamed of telling stories through video games. That passion led her to an Honours Bachelor's in Experiential Design at Sheridan, focusing on immersive storytelling. In her free time, she explores painting, glasswork, clay, sewing, and digital art—and she’s always up for a round of Mario Party or sharing skincare tips.
Kaitlyn Way
Associate Creative Producer & Game Designer
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Sam Pelletier lives in Toronto's East End. He graduated from OCAD U in 2011 with a BFA in Integrated Media. Drawing on a broad range of interests, he makes interactive experiences, illustrations, projections, and kinetic art, which integrate robotics, automation, special effects and performance.
Sam Pelletier
Creative Technologist, Fabricator & Maintenance Coordinator
Bio
Patrick Keenan
Technical Advisor & Co-Founder
Bio
Patrick Keenan
Technical Advisor & Co-Founder
Bio
Patrick Keenan
Technical Advisor & Co-Founder
Looking for your next dream job?
We’re always looking to meet talented creatives, designers, producers, builders, and puzzlers. Check our careers page for opportunities.
Looking for your next dream job?
We’re always looking to meet talented creatives, designers, producers, builders, and puzzlers. Check our careers page for opportunities.
Our Mission
Make playful experiences that bring people together around shared stories in unexpected places.
Our Vision
Everyone plays a part in an epic story.
It started with an empty room
From our roots as the originators of escape rooms in Toronto to exploring castles, tunnels, villages, forts, digital spaces, and the high seas:
2014
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2021
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2021
Reimagining how people come together.
Start a conversation
hello@secretcity.studio
© 2025 Secret City Studio. All rights reserved.
Home
Work
Services
About Us
Manifesto
Careers
Reimagining how people come together.
Start a conversation
hello@secretcity.studio
© 2025 Secret City Studio. All rights reserved.
Home
Work
Services
About Us
Manifesto
Careers
Reimagining how people come together.
Start a conversation
hello@secretcity.studio
© 2025 Secret City Studio. All rights reserved.
Home
Work
Services
About Us
Manifesto
Careers